Candy companies are also another great example for the use of color in products. These companies know that their main demographic is young children. This is why we see the use of such bright vibrant colors. This is a tactic used by the companies to catch the attention of the children. However not only does it grab their attention, it also makes the children believe that whatever is inside that bright and colorful wrapper is going to be fun and make them happy. With these kinds of colors staring kids in the face, it would be hard to resist purchasing a product.
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